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Linking Marketing Capabilities with Profit Growth
Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear priority for managers. Yet little is known about how a...
Benchmarking Marketing Capabilities for Sustainable ...
Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mecha...
Oct 08, 2021
Marketing Capabilities Institute
Marketing Capabilities Notes no. 2 – Assess for Success
Marketing organizations must evolve or decline. What does intelligent change look like? It means building the right set of marketing capabilities f...
Market Orientation, Marketing Capabilities And Firm ...
Drawing on traditional resource-based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orie...
Sep 23, 2021
Marketing Capabilities Institute
Marketing Capabilities Notes for September 23, 2021
Sometimes kids ask each other, “If you could have any superpower, which one would you choose?” In 2020, PhD-level marketing research scientists ask...
Jul 28, 2021
Researching marketing capabilities: reflections from...
Since George Day’s conceptual paper on the capabilities of market-driven organizations was published in 1994, marketing capabilities has become an ...
Marketing and business performance
Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differenc...
Oct 22, 2021
Marketing Capabilities Institute
Marketing Capabilities Notes no. 3 – Lessons from Ba...
Does success come from individual skill or teamwork? In the game of basketball, the answer is both. Teamwork is required to win championships, but ...
Marketing Department Power and Firm Performance
This study empirically investigates marketing department power in U.S. firms throughout 1993–2008 and assesses its impact on firm performance. Usin...
Asymetric Roles of Advertising and Marketing Capabil...
News reports carrying positive or negative sentiment about a firm influence its stock market performance. This study examines how two firm-controll...
Experiential and Informational Knowledge, Architectu...
Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. How...
Strategic Goal Accomplishment in Export Ventures
The management literature suggests that setting strategic goals facilitates the identification of appropriate business strategies and focuses manag...
Financial Value of Brands in Mergers and Acquisitions
In mergers and acquisitions (M&As), brands account for significant but heterogeneous proportions of overall transaction value. The marketing li...
Export Marketing Strategy Implementation, Export Mar...
Since exporting is the most popular mechanism by which firms engage with international markets, understanding the drivers of export market performa...
The Impact of Unprofitable Customer Management Strat...
A significant proportion of many firms’ customers are unprofitable. The question of how unprofitable customers should be managed has recently recei...
Marketing Capabilities in International Marketing
There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based exp...
Customer Satisfaction and Stock Returns Risk
Over the past decade, several studies have argued that customer satisfaction has high relevance for financial markets because it has a significant ...
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