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Marketing Capabilities Institute
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Competing on Marketing Capabilities
What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total...
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Blog
Researching marketing capabilities: reflections from academia
Since George Day’s conceptual paper on the capabilities of market-driven organizations was published in 1994, marketing capabilities has...
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Activity Feed
New Item in Knowledge
7 months ago
Marketing Capabilities Notes no. 6 – Ask your Experts
For woodworking answers, call a carpenter. For help with pip...
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New Item in Knowledge
8 months ago
Marketing Capabilities Notes no. 5 – The Marketing C...
Marketing is no longer a function – it is an outcome created...
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New Item in Knowledge
9 months ago
Marketing Capabilities Notes no. 4 – What makes a m...
Which marketing organization is more modern?A. Coffee Cab...
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New Item in Knowledge
10 months ago
Marketing Capabilities Notes no. 3 – Lessons from Ba...
Does success come from individual skill or teamwork?In the g...
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LinkedIn
10 months ago
Marketing Capabilities Notes for September 23, 2021
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News Feed
Sep 23, 2021
LinkedIn
Marketing Capabilities Notes for September 23, 2021
The first issue of Marketing Capabilities Notes, a newsletter for marketing organizations seeking intelligent change. Table of Contents: • SCIENCE SPOTLIGHT - What successful m...
May 08, 2021
Medium
Embrace Change Management as a Marketing Capability
One of the best things about attending conferences is gaining a sense for how marketing as a function continues to transform. I recently attended the MarTech West Conference, at...
May 07, 2020
LinkedIn
Competing on Marketing Capabilities
What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total shareholder returns (TSR) of over 50% f...
Oct 14, 2019
marketingcharts.com
These Are the Capabilities CMOs Feel Are Most Vital to Su...
Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic ...
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Blog
Linking Marketing Capabilities with Profit Growth
Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear priority for managers. Yet little is known about how a...
Benchmarking Marketing Capabilities for Sustainable ...
Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mecha...
Marketing Department Power and Firm Performance
This study empirically investigates marketing department power in U.S. firms throughout 1993–2008 and assesses its impact on firm performance. Usin...
Asymetric Roles of Advertising and Marketing Capabil...
News reports carrying positive or negative sentiment about a firm influence its stock market performance. This study examines how two firm-controll...
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