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Marketing Capabilities Notes for September 23, 2021 card
Sep 23, 2021

LinkedIn

Marketing Capabilities Notes for September 23, 2021

The first issue of Marketing Capabilities Notes, a newsletter for marketing organizations seeking intelligent change. Table of Contents: • SCIENCE SPOTLIGHT - What successful m...
Embrace Change Management as a Marketing Capability card
May 08, 2021

Medium

Embrace Change Management as a Marketing Capability

One of the best things about attending conferences is gaining a sense for how marketing as a function continues to transform. I recently attended the MarTech West Conference, at...
Competing on Marketing Capabilities card
May 07, 2020

LinkedIn

Competing on Marketing Capabilities

What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total shareholder returns (TSR) of over 50% f...
These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies card
Oct 14, 2019

marketingcharts.com

These Are the Capabilities CMOs Feel Are Most Vital to Su...

Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic ...

Blog

Marketing and business performance card

Marketing and business performance

Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differenc...
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage card

Benchmarking Marketing Capabilities for Sustainable ...

Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mecha...
Linking Marketing Capabilities with Profit Growth card

Linking Marketing Capabilities with Profit Growth

Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear priority for managers. Yet little is known about how a...
Asymetric Roles of Advertising and Marketing Capability in Financial Returns to News card

Asymetric Roles of Advertising and Marketing Capabil...

News reports carrying positive or negative sentiment about a firm influence its stock market performance. This study examines how two firm-controll...
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