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Embrace Change Management as a Marketing Capability card
May 08, 2021

Embrace Change Management as a Marketing Capability

One of the best things about attending conferences is gaining a sense for how marketing as a function continues to transform. I recently attended the MarTech West Conference, at...
Competing on Marketing Capabilities card
May 07, 2020

Competing on Marketing Capabilities

What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total shareholder returns (TSR) of over 50% f...
These Are the Capabilities CMOs Feel Are Most Vital to Support Their Marketing Strategies card
Oct 14, 2019

These Are the Capabilities CMOs Feel Are Most Vital to Su...

Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic ...

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Financial Value of Brands in Mergers and Acquisitions card

Financial Value of Brands in Mergers and Acquisitions

In mergers and acquisitions (M&As), brands account for significant but heterogeneous proportions of overall transaction value. The marketing li...
Marketing and business performance card

Marketing and business performance

Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differenc...
Asymetric Roles of Advertising and Marketing Capability in Financial Returns to News card

Asymetric Roles of Advertising and Marketing Capabil...

News reports carrying positive or negative sentiment about a firm influence its stock market performance. This study examines how two firm-controll...
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures card

Experiential and Informational Knowledge, Architectu...

Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. How...
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