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The first issue of Marketing Capabilities Notes, a newsletter for marketing organizations seeking intelligent change. Table of Contents: • SCIENCE SPOTLIGHT - What successful m...

One of the best things about attending conferences is gaining a sense for how marketing as a function continues to transform. I recently attended the MarTech West Conference, at...

What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total shareholder returns (TSR) of over 50% f...

Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic ...