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May 08, 2021
Embrace Change Management as a Marketing Capability
One of the best things about attending conferences is gaining a sense for how marketing as a function continues to transform. I recently attended the MarTech West Conference, at...
May 07, 2020
Competing on Marketing Capabilities
What explains the wide variance in the performance of different firms? Why is it that some companies like Norton Lifelock Inc. have total shareholder returns (TSR) of over 50% f...
Oct 14, 2019
These Are the Capabilities CMOs Feel Are Most Vital to Su...
Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic ...
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